What is internet marketing?

Recently, people are watching less television and using their mobile devices more often. As for newspapers and magazines, they have almost been forgotten about as blogs and podcasts have emerged. The user himself determines what he is interested in, instead of consuming already ready-made stuff. And there is practically everything on the net.

So, people are looking for a target audience on the net. And in order to set up and organize this process, special Internet marketing tools are used.

But in any case, to begin with you need to understand the concept and understand its purpose, to study the types and features.

What is the purpose of Internet marketing?

It is a complete set of tools for the promotion of certain products. The main purpose is to motivate the target audience to buy or use a service.

Popular tools make it possible to be always in touch with current or potential customers, while launching effective promotional campaigns and controlling the whole process.

Pros and cons

Some of the main advantages include:

1. Web analytics. It is an analysis of the advertising campaigns which allows selecting the most successful operations that influenced the attraction of visitors.
2. Automation. Numerous routine tasks, such as sending out by SMS or through e-mail in social networks can now be automated. This greatly simplifies the workflow and the marketing department can attend to more important tasks. In doing so, the customer will be informed and kept up-to-date with current news or revenues.
3. Targeting. An advertising mechanism by which warm potential customers can be identified and worked with.
4. Profitability. No physical contact with the buyer, no personal sales. In other words, this option will be much cheaper, while it is a cost-effective solution.
5. Interactivity. Thanks to Internet marketing, it is possible to work with the target audience quickly and directly. So distance does not play any role.

But there are some disadvantages:

1. Spam. In some situations, all efforts are perceived by the user as intrusive advertising or irrelevant information.
2. No personal sales. Although there is no physical contact and it makes the work process cheaper, there is no possibility to study the buyer’s reaction, his switching or the moment of loss of attention. You can get some information about it only by the time the user spends on the site.
3. You need to use mobile devices or a computer. Not everyone has a modern gadget and not everyone has the desire to use it.

How do you start promoting?

First of all you need to develop a marketing strategy. Otherwise it will be difficult to develop. In the case of internet marketing, you need to develop a plan which takes into account the target audience, competitors and the market as a whole, and goals.

About everything in order:

1. Target audience. There has to be a portrait of the potential customer, an understanding of their wants and needs, their pains. It is necessary to understand what the product can be useful for.
2. Market research. Competitor analysis pays off. It is necessary to understand at once what strengths and weaknesses there are, and this will give an understanding of how to stand out.
3. Aims. It should always be specific and realistic. It is then that methods can be identified to achieve the objective.