What is SMM?

The reach of social media suggests that it can be used to establish business and communication with a target audience, perhaps even with each individual client if the situation demands it. But we need to understand what social media marketing is, its main objectives and, in general, how it can benefit a business.

In simple terms about SMM

Social media marketing is a form of digital marketing, which is based on the use of social media to promote products or services.

What SMM involves:

1. Publication of content of a textual nature.
2. Advertising.
3. Publication of photos and videos.
4. audience response analysis.
5. Optimising an existing strategy.

What is the difference between marketing and SMM?

In general, the purpose of both SMM and marketing is to attract the attention of customers and connect with the target audience. But there are some distinguishing characteristics:

1. Classic marketing only works offline, meaning it’s print or radio, TV or leaflets and so on.
2. SMM is working on the Internet and using social networks to promote. In this case it is possible to apply all the same methods as in the case of classical marketing, it can be articles or messages concerning the actions, different advertising. But the special thing is that the effectiveness can be tracked much more easily because the platforms give the most detailed statistics.

Why do social media play a key role in promotion?

Already many entrepreneurs understand that social media is the best source of traffic, and each option has its own features and distinctive characteristics. And advertising on one platform may simply be useless on another. So the first thing any SMM specialist must do is to tailor the ads to the needs of the target audience.

What is the importance of social media in business development?

1. Extensive coverage of the target audience. For example, the Meta family currently has about 3.5 billion users worldwide. This suggests that an ad could well reach nearly half of the world’s population. Marketing in the traditional sense is far from such figures.
2. Marketing tools. Social networks have detailed information about each person, their age and gender, where they live, and their interests. And thanks to this, it is possible to tailor the product to the needs.
3. Data source. Users often post data that can be used to easily find a relevant service or product. For instance, before visiting a hairdresser or beauty salon, users often browse through the pages to see examples of work.
4. Online shop. Social networks have long been channels for sales. There are special options that allow you to develop and display a complete product catalogue.