Internet advertising and topical tools for promotion

With the development of internet technology, numerous fields of activity have begun to go online. Every day, people with different needs and desires spend a lot of time on social media, use search engines and simply click on links. And businesses are taking advantage of these goals. And if you know how everything can be used intelligently, you can reap your own benefits and grow your business.

Today, a good online ad, banner or display in different channels is not enough. You have to assess all the advantages and disadvantages of any tool and understand which option is best.

Varieties of online advertising

Today, the most commonly used are:

1. Contextual advertising, this can be both search and advertising networks.
2. Search Engine Optimization, aka SEO.
3. Advertising in social networks, SMM promotion.
4. Banner advertising.
5. E-mail dispatch.
6. Video content.
7. Native advertising.
8. Viral marketing.

Each option has its own subtleties, positives and negatives to consider.

Contextual advertising

It pops up according to the content of the page where the user is. And such advertising may be of two types:

1. Search. It is shown directly in the search engine based on the user’s query.
2. thematic. It appears in social networks, as well as on partner sites, according to the request or content.

In fact, context is now considered the most popular type of advertising in terms of attracting users for direct sales. The advertiser pays for clicks, that is, clicks to the link. While anyone can make the transition.

SEO Optimization

This type of advertising is designed for the long term. And if one time to properly configure, you can for years to attract an audience of users, without the need for further investment.

This is also a popular method of advertising, which contributes to the active development and promotion.

Advertising in social networks

Almost every day, many people use a variety of social networks. You can say that it is an integral part of life and the network has full information about a person, his age and place of residence, preferences and so on.

Promotion can be done through creating a community or brand pages or through targeting.

Banner Advertising

This is where only images are used, and content is placed on topical sites.

Video advertising

This type of advertising has recently begun to gain momentum. For example, the popularity of YouTube is only growing and this is a major incentive that the user goes to the video content.

Mailing out via email

Many people now use it incorrectly, while the recipient sees the information as spam. It is important to only send notifications to interested users, otherwise there is no return.

Native advertising

This is an advertisement integration where the user may not even realize that he has just seen it. That is, ads are part of the content.

Viral marketing

In this case, the content is actively distributed by the users themselves. But it is important that the advertiser gives a really interesting and creative product.