What are external website ranking factors?

External website ranking factors are parameters that affect the position of the website in search results, but are not under the complete control of the website owner. They play an important role in SEO and can significantly affect the visibility of the website in search engines. Unlike internal factors, such as content or website structure, external factors are related to other resources and users.

Main external ranking factors

Backlinks profile

One of the key external factors is the website’s link profile, that is, the number and quality of external links (backlinks) leading to the website. According to Snai Casino specialists, high-quality links from authoritative and relevant resources increase the trust in the website from search engines, improving its position in the search results. It is important that links are natural and relevant to the context. Massive creation of low-quality or irrelevant links can lead to penalties from search engines.

Social signals

Social signals are data obtained from user activity on social media, such as likes, shares, and comments. Although social signals are not a direct ranking factor, they can indicate the popularity and quality of content, which indirectly affects its visibility in search results.

Brand mentions

Brand mentions without active links are also an important external factor. Search engines consider brand mentions in various sources as an indicator of its popularity and authority. These mentions can include reviews, articles in news publications, discussions on forums and blogs.

Location and regional signals

For local businesses, location and regional signals are important external factors. This can include the presence of the company in local directories such as Google My Business and the number of positive reviews from local customers. These factors help search engines understand that the site is relevant to a particular region.

Influence on external factors

To improve external ranking factors, you need to focus on creating quality content that will be interesting to users and deserves mentions and links. It is also worth actively working with PR and social networks to increase brand awareness and attract natural mentions and links.

Ranking complex niches

Niches such as online casinos are especially difficult. In such niches, competition is very high, and search engines have strict requirements for content and links. The main ranking factors in the gambling niche are authority and trust in the site, a high-quality link profile, and compliance with legal and ethical standards. For example, the complexity of ranking for the Snai Casino website is due to strict regulations and the need to avoid the use of “black” SEO methods that can lead to sanctions and a site ban.

External ranking factors play a key role in SEO and can significantly affect the visibility of a site in search engines. Understanding these factors and the ability to effectively influence them is an important component of a successful promotion strategy. It is important to work on the quality and reputation of the site, avoiding the use of questionable promotion methods, especially in complex and competitive niches such as online casinos.