What is copywriting?

There has been a lot of discussion recently about copywriting and it is worth understanding what the profession involves and what is required for the job.

Copywriting is the writing of sales or informational texts for websites on the internet, maybe for print publications as well. And now there are several types of copywriting:

1. Rewriting. This work is well suited for beginners, the essence of it lies in the rewriting of an already ready-made text in their own words, after analyzing several sources. You must take into account that the text must be unique to search engines.
2. Classic copywriting. This is not only writing a text on a particular subject, but also the study and analysis of data from different sources. Roughly speaking it is the extraction of basic information and structuring. The end result is rewriting, which means the work is a bit more complicated.
3. SEO-copywriting. Here we are talking about writing a text, the main purpose of which is to get on the first positions in SERP, depending on the queries. Of course, much depends on the site on which the article is located. But it is necessary to correctly enter the key words and phrases.
4. Selling text. The main purpose of such content is to sell services or products. The author needs to describe all the advantages of what is to be sold. That is, you should melt the buyer for a while and understand what he would like to hear. These are the projects that are taken up by real professionals.
5. Translations. If you have an ideal knowledge of foreign languages, you can also take on such projects.

In general, simply as possible, copywriting involves writing texts with a specific purpose: to sell products, getting into the top, attracting an audience and so on.

This text stands for classical copywriting and SEO. And at this point, there should already be an understanding of what it is all about. Information sites have their own purpose, there is no direct sales, but there are articles through which you can convert the information into money.

As far as earning money is concerned, this is not very simple. Most often, the copywriter is a temporary freelancer interested in having an additional source of income. Often the work is quite simple and if you take rewriting, the price tag can vary from 20 to 100 rubles per 1000 characters. But if you approach this activity intelligently, create a portfolio, then we can talk about this activity as a basic job. A man with experience and reputation can work on solid projects where earnings can range from 1 to 20 thousand for just one page A4.